About SFL
Nutrition, health and optimization are important tenets to everybody. This idea for SFL began in 2022, when Cam got sick and tired of seeing too many brands in the supplement space with ingredients and products that were made overseas with little to no product education behind them.
With high prices, artificial ingredients, low quality ingredients and poor customer service, SFL was born. With the help of our CEO, Phil, and Cathy, CFO - we launched our brand officially in 2023, experimenting, blending and testing many of our own products while tirelessly researching crafting and concocting ta better version of the products we sought to see.
Today, SFL stands proudly for everyone seeking to improve their life and enrich their health.
100% Made in USA, Veteran-owned & operated, and most importantly - here for you.
Enhance your health, enrich your life
Our Team
Philip Ross, CEO
Health, nutrition and longevity are vastly important to our customers, and as a lifelong advocate for human optimization, SFL aims to provide premium quality products for everyone of all ages.
Cathy Terrana, CFO
As a mother of two, understanding what goes into my body is extremely important. People need to know what is harmful to their bodies, and at SFL, we take extreme precaution with our products, ensuring only quality, premium ingredients are formulated entirely for your benefit.
Cam King, COO
Traditional medicine has greatly overlooked the use and implementation of supplements. As an independent guy, hiker, skydiver, marathoner, CrossFitter, world traveler - I'm always seeking to uncover the hidden truths of life. Turns out, many of our adaptogens and supplement blends truly will make you Stronger For Longer. That's why we're here - to provide and ensure your health is in your hands.
Have been a huge fan of Creatine for a few years now for muscle performance and long term brain health. Started using SFL products because I wanted the reassurance that my supplements were coming from reliable sources plus I absolutely love their price points!
— Ashleigh S.Cary, NC
The SFL Process
Our Process
From ideation to creation
SFL prides itself on extensive nutrient research, ideation on how it impacts the human body, while utilizing third-party testing, FDA compliance, and testing it ourselves before we launch. With our medical backgrounds, knowledge of fitness, our specialized military training and world travel, we've adapted our supplements to be the best on Earth, without compromise on quality, price and affordability.
Everything is made in America in Golden, CO and produced, packaged and shipped to you - our loyal customer.
Analyze
Product Research
At SFL, we take pride in our rigorous resaerch process, analyzing every nutrient, supplement, vitamin and additive before producing our products.
We have selections on scientific evidence, quality sourcing, and safety to ensure each ingredient is effective and proven. With the precision an commitment we learned in service, we approach each supplement with a focus on customer success- because when our customers thrive, we thrive.
Our goal is to provide high-quality, research-backed products that support real results and help our customers achieve their health and performance goals.
Produce
Into Production
Once we've selected premium, high-quality ingredients, we produce our supplements using GMP (Good Manufacturing Practices) in our state-of-the-art facility in Golden, CO. This ensures full control over every step of production, allowing us to maintain the highest standards of quality, purity and potency.
By keeping everything in-house, we can guarantee consistency and reliability, delivering the best products to our customers, every time.
Testing
Refine & Supervise
Once we've designed a new blend, we test it ourselves before releasing it. After manufacturing, we measure its effects and share our results via blogs and podcasts, as well as on social media to provide full transparency. Only after this thorough testing and public sharing do we decide to offer it to the public. Ensuring our products meet the highest standards and deliver real-world performance.
This approach reflects our commitment to quality and trust to our customers.
Market
Finalization of Product
At SFL, once we've produced and thoroughly tested a product, we move forward with designing its label, ensuring it clearly communicates the benefits backed by rigorous product testing an FDA compliance.
We then share the product details, including it's benefits on all our available platforms, offering full transparency. We also ensure competitive pricing while guaranteeing all active ingredients are sustainably sourced, giving our customers confidence in both quality, integrity and purity of all SFL products.
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Calm, Clarity, and Mood Boost Bundle